At first, the anti-theft door manufacturers often use extensive development mode, the system is often imperfect, and even some existing vulnerability management methods have not been improved. If anti-theft door manufacturers are not aware of these problems in time, the brand will become rigid, and ultimately restrict the development of enterprises.
1、 Follow the trend of the masses
Psychological marketing theory believes that as a brand, there are two innovative choices to win the public's heart. One is to walk at the top of the trend, become the creator of the trend, and first occupy the hearts of consumers. The advantage is that you can be directly worshipped. However, if the anti-theft door brand wants to popularize, it needs to take another road, that is to catch up with the public. Of course, there is a price. We need to put down our proud personality. Because the direction is chosen by consumers.
2、 Keep the brand young
Shanzhaifeng is very common in the anti-theft door industry, and it is the same in other industries. Whether it's product development and design, product selling points, or advertising creativity, marketing methods, many enterprises see how others do, will follow suit. Walk behind others, even if you are only half a step behind, you will eventually fall behind. It is wise to show self-confidence and courage, take the initiative to try and innovate, and form their own management and marketing practices. Of course, there are also anti-theft door manufacturers can not keep up with the rapidly changing consumer trends and other factors.
Some anti-theft door manufacturers with a long history have accumulated a lot of advantageous resources in the early stage of development, but in view of the changing market situation, consumer demand is also changing. Fuyun door industry believes that it is a shortcut for old brands to adapt to the new market by using new resource integration and marketing concept. Who doesn't want to find the brand's "secret of youth"? But the problem is, how to scientifically, reasonably and effectively care for the brand established by the previous generation, and how to keep the young charm of the brand forever? The answer is actually very simple, only four words: brand innovation! In a sense, the key to the revitalization of the brand lies in the concept innovation.
3、 Brand management needs regular maintenance
The root cause of brand aging is the rigid concept, lack of or little attention to the market trend, unable to grasp the market trend and out of step with the development of the times. This kind of enterprise lacks the long-term development idea, does not seek the new change, only tries to maintain the existing scale or the profit, does not have the stronger better ambition and the power. As a result, we have been lax in brand building, communication and promotion, terminal construction, channel optimization and talent absorption, and various problems have followed.
